After working for businesses large and small founder Sally Gradle felt that she had something to offer to the world. She kept bumping into the inner workings of software and networking as well as finding codes in the processes around her. This experience led to a study of web development. Attracted by the open-source community and the shared desire to make things better, Sally found WordPress was a natural fit. Having the freedom to work in a range of industries and being able to help others present their businesses’ faces to the world led to the creation of Blue Orchid Web Development.

Blue Orchid? Why Blue Orchid?

Like a majority of the world’s population, Sally’s favorite color is blue. The orchid part is a little more involved.

Nearly everyone can relate to trying to do or be or accomplish something that seems like it should be easy, but it’s not. “Come on,” they’ve said to themselves, ” we’re smart, educated, capable people. Why is this so hard?” And the struggle continues, and the success is elusive, and there is unhappiness.

What about changing the approach? Think about it this way: if you’re an orchid, don’t try to grow in the rose garden. Roses are beautiful, smell fantastic, and are so very carefully cultivated. But they are not orchids, and neither is an orchid a rose. So if you’re an orchid, then be one. Don’t try to be a rose; don’t resent those who are; and try to let all the flowers flourish where they do best.